Advertising || Business-checklist.com

(1.1) Create Short-list of Potential Publications to Advertise With

(1.2) Add Advertising Calendar into Marketing Communications Plan

(1.3) Add Advertising Budget to Marketing Communications Budget

(1.4) Track Results: Use our Competitive Ad vs. PR Analysis Tool

(1.5) Assess Publication Circulation and Reach to Target Audiences

(1.6) Build a Budget for Ad Spending to Track Monthly Expenses

(1.7) Add Contact Information to your Media Relations Database

(1.8) Build an High-Level Advertising Calendar & Budget

(1.9) Create an Ad Placement Line-up by Month & Publication

(1.10) Use Advertisement Evaluation Matrix to evaluate Ad Quality

(1.11) Select Topics that Reinforce your Key Advertisement Messages

(1.12) Align Ads among Channels with a Consistent Theme

(1.13) Add Advertisement Due Dates to Media Relations Database

(1.14) Insert Print and Online Rate Info and Specs to Database

(1.15) Assign Ad Creation Responsibility in Advertising Calendar

(1.16) Document publisher topics by month for short-listed publications in Media Relations Database. Identify topics of interest.

(1.17) Conduct a Media Audit for Key Publications with BPA Worldwide