Business Differentiation Checklist

Differentiating your business is essential to success. This checklist will help you identify ways to make your business stand out from the competition. 

  • (1) Know your audience

    Knowing who your target market is and what their needs are is the first step to differentiating your business from competitors.

  • (2) Define what makes your business unique and why customers should care.

  • (3) Know your competition

    Take the time to research your competition and understand what they are doing well and what they are not doing well.

  • (4) Research your competition and find areas where you can differentiate your business.

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