Business Differentiation Checklist

Differentiating your business is essential to success. This checklist will help you identify ways to make your business stand out from the competition. 

• (1) Know your audience

  Knowing who your target market is and what their needs are is the first step to differentiating your business from competitors.

• (2) Define what makes your business unique and why customers should care.

• (3) Know your competition

  Take the time to research your competition and understand what they are doing well and what they are not doing well.

• (4) Research your competition and find areas where you can differentiate your business.