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Checklist for writing a press release

Assuming you would like a checklist for writing a press release: 1. Keep it newsworthy: Write about something that will interest the media and your target audience. Think about what makes your story unique and worth telling. 2. Keep it short and sweet: A press release should be around one page, or 400-500 words. Any longer and you risk losing the attention of busy reporters. 3. Get to the point: The first paragraph should summarise the key points of your story. Think about what the key takeaways are and make sure they are clear. 4. Use quotes: Include quotes from relevant people in your organisation to add weight to your story. 5. Use simple language: Avoid jargon and technical terms where possible. Keep your language clear and easy to understand. 6. Check your facts: Make sure all the information in your press release is accurate. Double check names, dates and other details. 7. Include a call to action: Tell people what you want them to do after reading your press release. Do you want them to visit your website, attend an event or make a donation? 8. Include contact details: Make it easy for reporters to get in touch with you by including your contact details at the end of the press release.

  • (1) Make sure your press release is newsworthy.

  • (2) Write a catchy headline that accurately reflects the content of your press release.

  • (3) Keep your press release short and to the point - one or two pages at most.

  • (4) Include all relevant contact information, including your name, email address, and phone number.

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