Essence and Personality Capture Checklist

This checklist provides a comprehensive guide to evaluate how a photography service provider approaches capturing the essence and personality of a business in their photographs. A successful business photography session goes beyond simply capturing images; it aims to convey the unique identity, atmosphere, and character of the business. By using this checklist, you can assess different photography service providers based on their approach to capturing the essence and personality of a business, ensuring that their creative vision aligns with your brand's values and objectives.

• (1) First, decide what kind of business it is and what message you want to communicate.

• (2) Define your personal brand. What are the core values that you want to communicate?

• (3) Second, scout out locations that would work well for your shoot.

• (4) Define your target audience. Who do you want to reach with your personal brand?