Goals defined and documented

in a product roadmap 1. Increase brand awareness of our products and services 2. Expand our customer base 3. Increase sales of our existing products and services 4. Introduce new products and services 5. Enter new markets 6. Increase market share

• (1) Develop a project plan that outlines how these goals will be achieved.

• (2) Create a project budget and schedule.

• (3) Obtain approval from the project sponsor or steering committee.

• (4) Assign roles and responsibilities to the project team.