Communicating core messages checklist

Assuming you would like a list of items to consider when communicating core messages: 1. Who is your audience? 2. What do you want them to know? 3. What do you want them to do? 4. How will you reach them? 5. What is your timeline? 6. What resources do you have? 7. Who is responsible for what? 8. What are the risks and potential roadblocks? 9. What are your success metrics? 10. How will you evaluate your results?

• (1) Define your target audience.

• (2) Develop key messages that are relevant to your target audience.

• (3) Select the communication channels that are most likely to reach your target audience.

• (4) Create a communication plan that outlines how and when you will communicate your key messages.