Evaluation ROI checklist

In order to assess the return on investment (ROI) for our marketing campaigns and determine their effectiveness, we need to evaluate a number of factors. This includes looking at the results of the campaign in terms of sales, leads, and web traffic, as well as how much money was spent on the campaign. Additionally, we need to consider the goals of the campaign and whether or not they were met. 

• (1) Define your marketing goals and objectives.

• (2) Determine your target audience.

• (3) Select the appropriate marketing mix for your target audience.

• (4) Create your marketing campaign.