Positive media presence checklist

There are a number of ways to leverage public relations to enhance media presence and secure positive media coverage. One way is to provide timely and accurate information to the media. This can be done through press releases, media advisories, and other forms of communication. Another way is to develop relationships with key members of the media. This can be done through face-to-face interactions, phone calls, and email correspondence. Finally, it is important to monitor media coverage and make sure that any negative coverage is addressed in a timely and effective manner.

• (1) Define your goals and objectives.

• (2) Research your audience and target media outlets.

• (3) Develop key messages that support your objectives.

• (4) Create a media list of reporters and influencers.