Competitor differentiation checklist

1. How will this advertising campaign differentiate us from our competitors? Our advertising campaign will be unique and different from our competitors because we will be targeting a specific niche market that they are not targeting. We will be using unique and creative advertising techniques that will grab the attention of our target market. Our ads will be highly relevant to our target market and will offer a unique benefit that our competitors' ads don't. 

• (1) How will this advertising campaign differentiate us from our competitors in terms of its overall approach?

• (2) How will this advertising campaign differentiate us from our competitors in terms of the specific messaging it uses?

• (3) How will this advertising campaign differentiate us from our competitors in terms of the media it uses?

• (4) How will this advertising campaign differentiate us from our competitors in terms of the timing of its release?