Measuring the success of the advertising campaign

 It is important to measure the success of any advertising campaign in order to make necessary changes and improve results. There are a few key indicators that can be used to measure the success of an advertising campaign. Some of the most important indicators of success for an advertising campaign are reach, frequency, and GRP. Reach is the number of people who see the ad, while frequency is the number of times people see the ad. GRP, or gross rating points, is a measure of the size and reach of an ad campaign. Other important indicators of success for an advertising campaign include click-through rate (CTR), conversion rate, and cost per click (CPC). CTR is the percentage of people who click on an ad after seeing it, while conversion rate is the percentage of people who take a desired action after clicking on an ad. CPC is the amount of money that is spent on an ad for each click. By measuring these indicators of success, it is possible to make necessary changes to an advertising campaign in order to improve results.

• (1) How many leads or sales were generated from the campaign?

• (2) How many new customers were acquired from the campaign?

• (3) How many people engaged with the campaign (e.g. clicks, views, etc)?

• (4) How much did the campaign cost?