Integrating Social Media Campaigns with Overall Marketing Strategy Checklist

As the world of marketing becomes increasingly digitized, it's more important than ever for businesses to have a social media presence. But simply having a social media account isn't enough— businesses need to make sure their social media campaigns are integrated with their overall marketing strategy. To make sure your social media campaigns are working together with the rest of your marketing efforts, use this checklist.

• (1) Monitor your social media metrics.

• (2) Adjust your social media strategy as needed.

• (3) Define your social media goals and objectives.

• (4) Define your social media objectives and goals.