Measures to meet expectations

1. Define what is expected 2. Set realistic goals and objectives 3. Understand your audience 4. Research your competition 5. Use keyword-rich titles and descriptions 6. Promote your content 7. Analyze your results

• (1) Define and agree on project objectives with stakeholders.

• (2) Keep stakeholders informed on project progress and solicit their feedback.

• (3) Manage expectations by setting realistic goals and timelines.

• (4) Address concerns and issues raised by stakeholders in a timely manner.