Key messages of the campaign

What are the key messages we want to convey through this campaign? 1. We want to raise awareness about the importance of spaying and neutering pets. 2. We want to encourage people to spay and neuter their pets to help reduce the number of homeless animals. 3. We want to educate people about the benefits of spaying and neutering pets, including reducing the chances of certain cancers and behavioral problems. 4. We want people to know that spaying and neutering their pets is a responsible way to care for their animal companions. 5. We want to remind people that there are many animals in shelters who need homes, and that spaying and neutering pets can help make that happen.

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• (2) What is the estimated budget for this campaign?

• (3) How will the funds be allocated in numerical order?

• (4) What is the total cost of the campaign?