Specific goals for advertising campaign checklist

The specific goals and objectives of this advertising campaign are to promote the brand and to increase sales. The campaign will use a variety of online and offline channels to reach potential customers. The goal is to create awareness of the brand and to generate interest in the products. The objectives of the campaign are to increase traffic to the website and to increase sales.

• (1) what is the overall goal of the campaign?

• (2) what are the specific objectives of the campaign?

• (3) what are the target demographics for the campaign?

• (4) what is the budget for the campaign?