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Market Position Assessment and Strengthening Checklist

The "Market Position Assessment and Strengthening Checklist" is a valuable tool designed to help your organization evaluate its current market position and develop strategies to strengthen and enhance it. This checklist provides a systematic approach to assess your organization's competitive landscape, target market, brand perception, and value proposition, enabling you to make informed decisions and implement initiatives that position your business for long-term success and growth.


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  • (1) What is our current profitability?

  • (2) How can we improve our profitability?

  • (3) What is our current market share?

  • (4) Make a list of your company's current marketing goals.

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