USP campaing checklist

What is the unique selling proposition (USP) of this campaign? This campaign is all about connecting with your audience on a personal level. Our strategy is to create content that is relatable, funny, and heartwarming. We want to show our audience that we understand them, and that we can be a trusted source of information and support.


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  • (1) What makes this campaign unique?

  • (2) What is the selling proposition of this campaign?

  • (3) What are the benefits of this campaign?

  • (4) How does this campaign differ from other campaigns?

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