Marketing and promotional strategies checklist

There are a number of marketing and promotional strategies that can be used to launch and create awareness for a new product. Traditional advertising methods such as television, radio and print ads can be used to reach a broad audience. Social media platforms like Facebook, Twitter and Instagram can be used to connect with potential customers and create a buzz around the product. Event marketing and sponsorships can also be effective in generating interest and awareness. And, of course, word-of-mouth is always an important factor in promoting any new product.

• (1) Run online ads and pay-per-click campaigns.

• (2) Build partnerships with complementary businesses.

• (3) Create a marketing plan that outlines your promotional strategies.

• (4) Research your target market and identify the best channels for reaching them.