Measuring the success of public relations

There are a number of metrics and indicators that can be used to measure the success of public relations efforts. The most important metric is typically the amount of coverage that is generated, as this is a direct measure of the reach of the PR campaign. Other important metrics include the number of media placements, the tone of the coverage, and the level of engagement with the target audience. Additionally, it can be helpful to track web traffic and social media metrics to gauge the overall reach and engagement of the campaign.

• (1) Stakeholder engagement

• (2)

• (3) Media coverage

• (4) Social media metrics