Measuring success of content marketing efforts

There are a number of metrics that can be used to measure the success of content marketing efforts. These include things like website traffic, engagement metrics, conversion rates, and social media metrics. Website traffic can be a good indicator of whether or not people are finding and interacting with your content. Engagement metrics can tell you how long people are spending on your site and whether or not they are taking the desired actions. Conversion rates can show you how many people are taking the desired actions, such as signing up for a newsletter or making a purchase. Social media metrics can give you an idea of how popular your content is and how much reach it has. All of these metrics can be useful in measuring the success of your content marketing efforts. It’s important to track the ones that are most relevant to your goals and to your audience.

• (1) Number of social media shares

• (2) Number of blog comments

• (3) Number of new email subscribers

• (4) Number of new blog post readers